Sponsor of 9th Annual LA Music Awards
Merging Rivers Media
SANTA MONICA, Calif., June 16 /PRNewswire/ — USA Video Interactive
(OTC Bulletin Board: USVO; Amex: US) (http://www.usvo.com) has established a
West Coast subsidiary, Merging Rivers Media, to create the first-ever
Internet-TV ad agency. Merging Rivers Media is opening an office in Santa
Monica, California, today’s entertainment capital of the world.
Merging Rivers Media will focus on entertainment-related applications of
the USA Video Interactive technology, providing the full range of advertising
agency services to entertainment companies, advertisers, corporations and
others. Merging Rivers Media will make it possible for advertisers to
broadcast their existing video content on the Internet utilizing USA Video’s
patented Video-on-Demand(TM) technology and its wavelet compression via
servers to be installed on the UUNET network. Additionally, Merging Rivers
Media will design and produce custom broadcast-video content specifically
prepared for Internet users. This will allow advertisers and others to reach
the growing Internet audience 24 hours a day, with compelling and effective
full-motion, broadcast quality video.
“With its wealth of experience in the entertainment and advertising
worlds, Merging Rivers Media brings USA Video Interactive the expertise we
need to introduce the next-generation of true Internet Video-on-Demand(TM) to
advertisers and entertainment businesses in California and throughout the
world,” said Edwin Molina, President of USA Video Interactive.
Rafael O. Quezada has been appointed President of Merging Rivers Media and
Joseph F. Curtis has been appointed Vice President. Quezada is a business and
marketing consultant with extensive E-commerce experience. He previously
served as Vice President of New Data Solutions, and Partner of Altered Spaces,
Inc. Curtis is currently President of Curtis & Co., a marketing and
promotions communications company in Los Angeles, California. He formerly was
Vice President of the Marketing Corporation of America and Vice President of
Flair Communications in Chicago.
“USA Video Interactive has given Merging Rivers Media the opportunity to
capture a global marketplace of advertising customers with its superior
technology,” said Quezada. “We are proud to help bring commercial advertising
from flat-graphic to the vastly more expressive large-screen, flowing motion
“The initial response from entertainment and corporate clients has been
fantastic across the board,” said Curtis. “There is great eagerness to make
the most of this exciting new technology.”
USA Video Interactive is an international designer and supplier of
high-tech Video-on-Demand(TM) systems and services. The USA Video Interactive
technology allows users to view streaming video or to access digitized video
libraries, including movies, sports, other entertainment, educational
resources, corporate training seminars and other archives. The USA Video
Interactive technology gives users full-motion video; the unique flexibility
of standard, VCR-like controls of play, fast forward, reverse and pause; and
the convenience of a standard Internet-browser format for access. USA Video
Interactive can utilize MPEG-1, MPEG-2 or MPEG-4 compression techniques but
prefers its Wavelet technology. The USA Video Interactive Wavelet technology
allows direct streaming and download & play options; provides video images
significantly faster and at a higher degree of resolution than previously
available methods; significantly overcomes bandwidth restrictions; and
eliminates the blockiness and slowness of current technologies, all at a lower
cost. It allows extremely high compression ratios while retaining broadcast
quality, an essential feature of the USA Video Interactive technology.
USA Video Interactive Corp. US Office: 70 Essex Street; Mystic, CT 06355;
Canada Office: 837 West Hastings Street; Suite #507; Vancouver, B.C.
V6C 1B2; 800-321-8564; 604-685-1017.
Trading symbol on the US NASD OTC BB: USVO; SEC 12g3-2(b)
Exemption: #82-1601. Trading symbol on The Alberta Stock Exchange: US.
Standard & Poor’s Listed. CUSIP 902924208
Video-On-Demand(TM) and Video Yellow Pages(TM) are trademarks of USA
The Alberta Stock Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.
SOURCE USA Video Interactive