Joe Seta

Selections Committee Member: for 10th annual LA Music Awards


Joe Seta
Visitor Service Marketing Manager at North Coast Brewing Company
Fort Bragg, CaliforniaEntertainment
North Coast Brewing Company, KOZT FM – The Coast
Living Light International, Thanksgiving Coffee, Harvest Market
College of the Redwoods
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Contact Info
The newest music venue in Fort Bragg is The Sequoia Room at the North Coast Brewing Company TapRoom. It’s primary mission is to bring world-class Jazz to our North Coast to match the world-class beers of the North Coast Brewing Co and the great food offerings of the TapRoom.

My goal is to fill the 65 available seats for every performance of the Jazz at The Sequoia Room series and let the world know of the great food options available in the TapRoom: Fresh seafood, Cajun specialties, genuine Carolina barbecue, garden fresh salads, stone hearth pizzas – options for all appetites whether carnivore, vegetarian or vegan. Gluten free options too.

I am also part-time Air Staff on The Coast, KOZT – Mendocino County’s FM and streaming at

Marketing Manager
North Coast Brewing Company
June 2015 – Present (3 months)Fort Bragg, California
It is my pleasure to Manage the Marketing of the Visitor Experience for three segments of North Coast Brewing Company: TapRoom restaurant, Jazz at The Sequoia Room and Brewery Shop retail store.

The Sequoia Room is the newest venue on California’s North Coast and the pedigree of Jazz talent is world class – to match the reputation and taste of North Coast Brewing Company’s award-winning beers. Add that to a great dining experience and the ability to take a piece of North Coast Brewing Company home with you and you have a fine triumvirate!
Air Staff
KOZT FM – The Coast
January 2002 – Present (13 years 8 months)
Air staff, production of commercials and live events. Listen online at The station ahs won both Rock Station of the Year and a Crystal Award for Community Service from the National Association of Broadcasters.
Manager – Marketplace & Social Media
Living Light International
July 2010 – June 2015 (5 years)
Manager of both the retail arm for the premier raw vegan culinary institute, Living Light Marketplace, and Social Media profile for all of Living Light International.
Manager, Mendocino Bakery & Cafe
Thanksgiving Coffee
March 2008 – July 2010 (2 years 5 months)
I am responsible for daily operations, menu and customer service. We are an organic bakery and eatery that specializes in pastries, and sustainable, local ingredients. Thanksgiving Coffee is a very forward thinking, green company that is making a difference all over the planet. I am proud to represent them, serve their coffee and serve the community of Mendocino.
Harvest Market
May 2006 – February 2008 (1 year 10 months)
All aspects of creative communication with the goal of creating customers for life, including radio copy, multimedia production and guerrilla marketing.
Director of Sales & Mktng
Rick’s of Mendocino/Sharons’s By the Sea
February 2005 – April 2006 (1 year 3 months)
I represent two ocean view restaurants including the largest dining facility in Mendocino County. I have five dining rooms, one Zagat rated, that seat from 30 to 130 and have availability to add capacity. I book weddings, meetings, seminars, corporate retreats and symposia, manage our online strategy and often can be found either acting as Maitre D’ or directing kitchen operations.
Chef de Cuisine
Sharon’s By the Sea
May 2002 – January 2005 (2 years 9 months)
Dinner service and special events for this Zagat rated Italian-Seafood restaurant. From leading the dinner line to contributing specials and consulting on the menu this hidden gem in a working fishing harbor is a delight the eyes as well as the tastebuds.

I was also selected to open the first expansion of the Sharon’s line, into the Hill House Inn in Mendocino.
(Open)1 recommendation
Nora Rothrock
Nora Rothrock
Digital & Media Strategy, Executive, Board Advisor and Entrepreneur
I have had the pleasure of eating many great meals prepared by Joe! Always tasty, with a special twist that makes them unique and memorable. From traditional to sophisticated, he always puts his heart into every meal, with his greatest joy the…View
Independent Recording Engineer/Producer
JHS Productions
1982 – 2002 (20 years)
Enigma Digital
1999 – 2001 (2 years)
(Open)2 recommendations
Robert M. Loftus
Robert M. Loftus
Business & Technology Consultant
Joe and I share a passion for music and for unsigned artists. Joe’s brain-child, Artist Underground, was a phenomenal…View
James Yang
James Yang
Co-Founder at mobileforming, LLC
One of the wonderful things about Joe is that, while he is a creative mind and understands music and the people who create…View
Co-Founder, A&R
Artist Underground
April 1994 – 1999 (5 years)
Production Engineer
Earthlink Network
May 1994 – August 1998 (4 years 4 months)
Started as a frontline technician, was promoted to Senior Mac Technician, helped create the internal Help Desk, was promoted to Production Engineer under the guidance of Dennis Poledna where I built custom internet installation cds for our marketing partners and other third party contarcts.