Selections Committee Member: for 9th annual LA Music Awards
Mike Preston
Program Director, Entercom Radio Seattle. KKWF 100.7 The Wolf/KHTP Hot 103-7
Greater Seattle AreaBroadcast Media
Current
Entercom Radio
Previous
CBS Radio-San Francisco, CBS Radio-Seattle, WPLJ Radio/ABC Radio New York
Education
Foothill College
500+
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https://www.linkedin.com/in/mapreston
Background
Summary
Noted radio programmer and digital brand manager with success in building top ratings & revenue stations across many mainstream formats including country, CHR, Hot AC, All News radio, classic hits/oldies and rhythmic adult contemporary. Expertise in music research, brand management, event creation, station operations.
Honors & Awards
Top Country PDs In America
Radio Ink Magazine
February 2015
For the 4th consecutive year, I was named one of Radio Ink magazine’s Top Country PDs in America, and recognized in the issue each year that presents the list.
Experience
Program Director, KKWF 100.7 The Wolf & KHTP Hot 103.7
Entercom Radio
November 2009 – Present (5 years 10 months)Seattle, WA
Program Director of Seattle’s leading country music radio station, building it into a top 5 25-54 PPM ratings position and a top tier market revenue ranking while at the same time defeating and repositioning the long time heritage competitor. Co-created strategy for Fitz in The Morning rollout to multiple markets including both Porltand and San Francisco. Created & helped monetize multiple station event streams, station smart phone app rollout, digital and social strategy and growth. Co created, launched and program Hot 103-7, a rhythmic Hot AC formatted station that has been one of the most successful ratings debuts in the Nielsen Audio PPM era.
(Open)1 honor or award
VP/Programming,
CBS Radio-San Francisco
April 2006 – January 2009 (2 years 10 months)San Francisco, CA
Oversaw programming and operations for 4 CBS Radio stations in San Francisco, including All News KCBS, Radio Alice@97.3; KMVQ-FM one of the pioneering stations of the new “MOViN’ format,and Classic Hits KFRC.
Notable accomplishments include the strategy and implementation of the creation of KCBS AM/FM simulcast resulting in major 25-54 improvement and strong revenue improvement and the re-pairing of the original Alice morning show team “Sarah & Vinnie” which led to a return to AM dominance for the station.
Additionally, served as VP/Programming, MOViN format, overseeing strategy for other CBS stations in the format.
Operations Mgr./Program Director & Format VP
CBS Radio-Seattle
April 1997 – March 2006 (9 years)Seattle, WA
Sucessfully built CHR (contemporary hit radio) Kiss 106.1 into a market leading station from the ground up, leading the station from 21st in billing to top 5 in the market. Built station audience into one of the top 3 weekly cumes in Seattle. Also launched the first “all 80’s” station in the country, 96.5 The Point, in 1999, taking the station to #2 in the market 25-54 in one book. Later, helped relaunch that station as “Jack FM” which helped result in another meteoric rise in both target demo ratings and revenue. Also, CBS Radio VP/CHR Programming, supervising and advising 6 other CBS stations across the country.
Assistant Program Director/Music Director
WPLJ Radio/ABC Radio New York
April 1989 – April 1997 (8 years 1 month)
Key programmer at WPLJ, the most watched Hot Adult Contemporary station of the ’90s. Helped create and maintain the ‘PLJ brand of Hot AC that propelled WPLJ into a top New York City biller and dominant station with adult women in the New York/New Jersey/Connecticut area.
Program Director
KWSS Radio/Nationwide Communications
November 1986 – February 1989 (2 years 4 months)San Jose, CA
Coming back to my home town, led station to highest ratings and revenue in it’s history, posting a 6.5 12+ and number 1 rankings in both San Jose and Salinas/Monterey markets.