Michael Schoen
VP Marketing Services at Neustar, Inc.
San Francisco Bay AreaInternet
Previous
IPG Mediabrands, LookSmart, Zeal Media, Inc.
Education
Harvard University
500+
connectionsSend Michael InMailMore options
https://www.linkedin.com/in/michaelaschoen
Background
Summary
Experienced strategy, product, and technology leader with deep expertise in online advertising. Hands-on executive, excels at building highly effective cross-functional teams and identifying and resolving issues in order to drive success for partners and customers.
Specialties: Product development strategy, planning and management, market and competitive analysis, positioning & differentiation. SDLC process management, agile development. Technical architecture, database design and performance optimization. Business development, partner / alliance growth, SaaS platforms. Building product, engineering, sales, business development and service teams, team training and development. Audience analytics, behavioral targeting, ad and site personalization. Search advertising, traffic acquisition and monetization, network optimization.
Experience
VP Marketing Services
Neustar, Inc.
September 2014 – Present (1 year)San Francisco Bay Area
EVP, Product
IPG Mediabrands
2010 – 2014 (4 years)San Francisco
Global lead for product and technology strategy at Mediabrands Audience Platform (MAP Global), IPG’s cross-channel audience measurement, management and buying platform. Responsible for driving the product strategy, platform development, and ad technology partnerships that enable Mediabrands’ programmatic solutions across all addressable media.
• Expanded Cadreon offerings to include digital video, social, mobile, and linear TV.
• Provided comprehensive audience segmentation, analytics, and media campaign optimization solutions.
• Launched solution to 20 local entities, servicing 47 global markets. Expanded global relationships and developed additional local in-market technology partnerships as required.
Vice President / General Manager, Advertising Platforms
LookSmart
2008 – 2010 (2 years)
Owned P&L for ad network and emerging SaaS platform licensing business, along with continued responsibility for product strategy. Built, managed, and optimized search advertising network with over 100 distribution partners generating 2 billion queries per day. Managed analytic team supporting ad sales and service.
• Managed business development and account management teams for both the ad network and platform licensing businesses. Successfully negotiated key network and license contracts.
• Defined network traffic quality standards and implemented statistical methods and processes for optimizing margin, dynamically pricing traffic, and mitigating click fraud.
• Identified sales prospects and upsell opportunities, and developed process for ad campaign optimization targeted to individual client success metrics. Provided training and support to front-line sales team.
(Open)1 recommendation
Programmer
I mainly interacted with Michael when he was herding products and features through the development cycle. In this capacity, he was great: passionate about our products and our customers, effective at communicating the requirements to tech folks, and…View
Vice President, Product & Technology
LookSmart
2003 – 2008 (5 years)
Defined product strategy for LookSmart’s suite of advertising products, including the AdCenter, paid search technologies, and business intelligence. Established framework and metrics for evaluating performance of products and driving continuous improvement.
• Developed industry award-winning search advertising platform, including an ecommerce self-service interface for small business advertisers and a high volume transaction API for larger advertisers and agencies.
• Managed team of ~25 product managers, engineers, QA, business analysts, technical sales engineers.
• Provided support for advertising sales and service teams, including the development of conversion optimization approaches, identification of upsell opportunities and targets, and participation in key client meetings.
• Launched new line of high margin revenue, providing a white labeled version of the AdCenter to third-party networks including Ask Sponsored Listings.
Director, Technology
LookSmart
2000 – 2003 (3 years)
Led the evolution of the Zeal platform into a collaborative editorial portal for website directory management in 34 markets and 13 languages. Used by hundreds of in-house editors and over 100k community “zealots”, the Zeal.com website directory powered MSN’s search results.
• Redesigned and led technical implementation of new content management processes. Identified and resolved performance bottlenecks to enable dramatic increase in scale.
• Trained and managed development team, improved productivity with iterative develop/release cycle.
Director, Technology
Zeal Media, Inc.
1999 – 2000 (1 year)
Led development of Zeal’s community-contributed content technologies, with a focus on the Java servlet architecture and Oracle database. Acquired by LookSmart in 2000.
• Designed, developed, and maintained a scalable and high-performance transaction database for supporting the Zeal services.
• Architected and developed core Java components including database-Java data mapping, data caching, and directory search, integrated with Oracle’s interMedia service.
• Managed technical infrastructure and operations, including hardware sizing, configuration, backup and recovery planning.
Director, Technology
Warner Music Group
1996 – 1999 (3 years)
WEA was the world’s leading manufacturer and distributor of pre-recorded music. Reported to the SVP of Operations, responsible for identification and implementation of new technologies, systems, and processes to improve operational efficiency.
• Launched industry’s first B2B website making new product information and merchandise materials available to retail and wholesale channels.
• Operational improvements included new process to manage nationwide inventory of finished-goods and components; enhanced sales analysis tools for field sales force; sales forecasting process which integrates marketing information with historical data; design information flow for dissemination of new release schedule to business units and customer accounts.
• Contributed on steering committee to determine company’s role in the marketplace as new technologies changed the business model for distribution of music.
(Open)1 recommendation
Innovative Marketing Guru
I worked with Michael on a complicated global marketing and sales information system and found him a dependable and insightful team member. This project involved cooperation among business units across a wide spectrum of departments and territories…View
Consultant, Advanced Technology Group
Accenture
1993 – 1996 (3 years)
Technologist in the Advanced Technology Group of Andersen, now known as Accenture. Experience in the financial and entertainment sectors.
• Developed planning processes for management of world’s largest music catalog, projecting customer demand and deriving policies to reduce inventories and increase manufacturing capacity.
• Conducted quantitative analysis to determine savings in manufacturing capacities and finished-goods inventory levels.
• Designed and implemented the server architecture component of an integrated client / server application execution architecture and development environment for a major financial services client.
Volunteer Experience & Causes
Opportunities Michael is looking for:
Joining a nonprofit board
Causes Michael cares about:
Education
Health
Patents
Collection and delivery of internet ads(Link)
United States 7,725,464
Issued September 27, 2006
Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield,