Sponsor of the 10th annual LA Music Awards
The Firm was an artist and talent management company in Beverly Hills, California in the United States.
Founded in 1997 by Jeff Kwatinetz (pronounced QUAT-nits) and partner Michael Green (who has since left the company), The Firm had, at times, divisions devoted to TV and film production, brand management, apparel licensing, beverages, video games and recording. Its music clients have included Kelly Clarkson, Korn, Ice Cube, Snoop Dogg, Dixie Chicks, Linkin Park, Backstreet Boys, Jennifer Lopez, Audioslave and Limp Bizkit. In 2002 it purchased Michael Ovitz’s failed Artist Management Group for a reported $12.7 million. At that time, Rick Yorn joined the Firm as part of that acquisition and brought along movie clients such as Cameron Diaz and Leonardo DiCaprio. In 2004, The Firm acquired entertainment consulting company Integrated Entertainment Partners (IEP), led by Rich Frank, a former president of Disney studios.
Kwatinetz is reported by Money, to have been “the driving force behind a deal in which EMI and Live Nation–the country’s biggest concert promoter – paid Korn $27 million to create a separate corporation that oversees and shares in the profits from sales of the band’s records, concert tickets, and merchandise.”
The company ceased operations in 2008 on the departure of Kwatinetz to start another venture, following the earlier departure of principals Rick Yorn, Julie Yorn and Dave Baram (also the president/COO)